Strategic Alliance

Strategic Alliance


Strategic alliances are partnerships in which two or more companies work together to achieve objectives that are mutually beneficial. Companies may share resources, information, capabilities and risks to achieve this. According to Producer’s eSource, a common reason for entering into a strategic alliance is to obtain the advantage of another company’s innovations without having to invest in new research and development. While companies have used acquisition to accomplish some of these goals in the past, forming a strategic alliance is more cost-effective.


Strategy matters. The success of any enterprise depends on knowing what business you are in (or should be in), understanding the current and future sources of advantage in that business, and capturing and maintaining an unassailable advantage.

BCG has been helping clients to spot, seize, and sustain advantaged positions since 1963. It remains central to our practice today across all industries and geographies. Along the way, we have pioneered a disproportionate share of the most important strategy concepts—the experience curve, portfolio strategy, time-based competition, and deconstruction, to name just a few

When a BCG consultant walks through your door, he or she will be thinking about new and innovative ways for you to compete. Working in partnership with your company, we closely assess all relevant aspects of your business, design strategies to unlock new sources of advantage, and support you in bringing them to life.

Our capabilities also include expertise in five specific areas:

Vision and Mission.

Identifying and defining the organization’s mission, as well as a shared vision of the future, to inform strategy and guide actions.

Corporate Strategy and Portfolio Management.

Assessing the corporate portfolio of business units and developing strategies to maximize advantage, growth, and value creation.

Business Unit Strategy

Defining the path to sustainable advantage for a specific business unit.

Strategic Planning

Fine-tuning, supplementing, or entirely redesigning planning approaches for greater effectiveness and agility and tighter linkages with business and financial plans.

Future of Strategy

Applying new lenses, tools, and frameworks from the emerging frontiers of strategy to help clients enhance their advantage today. Examples include intellectual property, network analysis, and simulation.